The planner market can feel overwhelming—there are so many categories, and it seems like everyone is creating their own. But what if I told you there’s a unique and evergreen niche that has steady demand, one that most people overlook? In this post, I’ll show you how I found that niche and created a profitable product without even starting from scratch.
The Challenge: Finding a Niche that Sells Consistently
With planners being such a popular product on platforms like KDP (Kindle Direct Publishing), it can be hard to figure out where to start. Weekly planners, fitness planners, goal-setting planners—the options are endless. But if you’re willing to dig a little deeper, there’s a way to find niches that people don’t immediately think about, but that are consistently profitable.
That’s where Bookbolt comes in. It’s my go-to tool for KDP research, especially when I’m looking for niches that aren’t overcrowded. I never just settle on the obvious categories. Instead, I use Bookbolt to filter through different planner types and focus on those that solve a specific problem or need—something evergreen, something that’s always relevant, no matter the season or trend.
The Gold Mine: End of Life Planners
After some careful research and filtering, I stumbled upon a gold mine: End of Life Planners. Now, I know what you’re thinking—this isn’t the first thing that comes to mind when you think about planners. But the beauty of this niche is that it serves an important and meaningful purpose.
An End of Life Planner helps families organize essential details for when the time comes, allowing individuals to outline their wishes, manage their affairs, and provide peace of mind to their loved ones. It’s a type of planner that will always be needed, making it an evergreen niche that doesn’t rely on trends. It’s meaningful, always relevant, and consistently in demand.
The Best Part: You Don’t Have to Create It From Scratch
Now, here’s where it gets really exciting: I didn’t create this planner from scratch. Instead, I took a time-saving approach that’s surprisingly common in the digital product world. I went to Etsy and purchased the rights to a beautifully designed ‘End of Life’ planner that was already complete and ready to go.
Why buy instead of design it yourself?
Because it saves a ton of time, especially if you’re busy or just getting started. You don’t need to reinvent the wheel to make money. In fact, paying a middleman or contractor to create items for you is something many sellers do all the time.
For instance, I’ve seen lots of sellers hire designers on platforms like Fiverr or Upwork to create digital planners, journals, or other products. They then take those ready-made products, tweak them if necessary, and upload them for sale on platforms like Etsy or KDP. It’s a super-efficient way to scale your business without doing everything yourself.
How I Took the Planner from Etsy to KDP
Here’s how simple it was to go from idea to product:
Purchasing the Planner: After finding a beautiful End of Life Planner on Etsy, I purchased the rights to it. The PDF came fully designed and formatted, saving me hours of work.
Formatting the Planner for KDP: With the PDF ready, I uploaded it to Bookbolt. This platform makes it incredibly easy to format your file for KDP. You can adjust the layout, tweak the margins, and make sure everything is perfectly aligned for printing. Bookbolt takes the headache out of formatting.
Creating a Beautiful Title Page with Kittl: Next, I used Kittl to design an elegant title page that fit the tone of the planner. Kittl is perfect for creating custom pages like this, and the best part is they give you full publishing rights to any designs you create using their platform. (Tip: This is not the case with Canva, so be cautious if you use Canva for design work.)
Don’t Forget the First Page: Make sure to add a special message or introduction on the first page of your planner. It could be a personal note, a dedication, or a brief explanation of how to use the planner. This adds a personal touch and makes your product stand out.
Uploading to KDP: Once I had everything ready, I uploaded the formatted planner to KDP. The platform guides you through each step of the process, from uploading the file to setting your pricing. In no time, my End of Life Planner was live and available for purchase on Amazon.
Ready to Create Your Own Evergreen Planner?
If you’ve been struggling to find a profitable niche within the planner world, consider diving into areas that solve specific, ongoing needs like an End of Life Planner. Not only is it meaningful, but it’s also an evergreen product that will always be in demand. And remember, you don’t have to create everything from scratch. There are plenty of ways to streamline the process, from purchasing designs to using tools like Bookbolt and Kittl to get your product up and running quickly.
Now that you’ve seen how easy it is to create a profitable planner, why not start your own KDP journey today?
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